by Elaine Mallon:
Bud Light’s reign over the American beer market for the past two decades has ended with Modelo Especial taking the lead as the best-selling beer in the United States in May.
Modelo accounted for 8.4 percent of beer sales in United States retail stores during the four weeks ending on June 3, surpassing Bud Light, which stood at 7.3 percent, according to a Nielsen data analysis conducted by consulting firm Bump Williams, the Wall Street Journal reported.
Bud Light’s sales have plummeted since April, when transgender influencer Dylan Mulvaney posted an Instagram image featuring a Bud Light can with his face on it gifted by the brand. This post triggered widespread backlash, leading to the resignation of Bud Light’s vice president of marketing Alissa Heinerscheid. Read the rest at breitbart.com.
