by Paul Bois
A glass bottling company has reportedly laid off over 600 employees in the wake of the fallout over Bud Light’s partnership with transgender TikTok influencer Dylan Mulvaney.
As Breitbart News reported, Bud Light has been a floundering brand since it partnered with Mulvaney and has been replaced by Modelo as America’s number-one beer. Anson Frericks, who previously served as president of sales and distribution at Anheuser-Busch, said that some corporations need to have a better understanding of their audience.
“Anheuser-Busch has lost sight of who its customer is. A brand like Bud Light is a brand that has never been political, but now they’re being shunned by customers on the right, who see this partnership as a very politicized position they’ve taken, and also customers on the left who don’t feel supported amid the backlash,” he told CNBC.
Now it seems that the Bud Light controversy has now spread out to affect other companies that the brand worked with. According to WRAL, The Ardagh Group, the glass bottling company that includes Anheuser-Busch as a partner, has laid off roughly 645 employees. Read the rest at breitbart.com.
Get woke, go broke.